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What is IP Reputation?

IP stands for “internet protocol,” which is a string of numbers assigned to computers, routers, servers, phones-effectively anything connected to the internet, including websites. For example, physical address, an IP address is used to locate connected devices on the internet, in order to make happen communication between them.

An IP address reputation can be identified in much the same way. An IP address with a good history of non-malicious activity and relationships—that is, an IP address that has never been linked to malicious behavior or malware, has never been hijacked by malicious actors and is otherwise only linked to benign domains, locations, and internet objects—will have a good reputation. 

On the other hand, if IP has been observed hosting malware at different points in the past or is linked to domains known for hosting phishing websites, dropping malware, or engaging in other malicious activities, then there’s a significant responsibility that IP poses a risk to internet users.

Why is IP Reputation Important?

As I already told you, the more dangerous the IP, the worse its reputation; And the worse its reputation, the more vulnerable it is to attack.

A strong IP Reputation score means that you’re connected with a trustworthy source, which means that your emails will reach your intended recipients and your email campaign, therefore, stands a great chance of being effective. On the contrary, if your customer base regularly notices emails from your organizations in their spam folder, it may begin to foster a negative image of the company, which also could have a long-term impact on the organization’s reputation.

Because the high risk of an IP pose can fluctuate so much, publicly available lists are too static and outdated to be of use. Dynamic, granular intelligence is one of the only ways to discover the hard-to-spot malicious actors. IP reputation intelligence helps protect internet users from well-known malware sources and malicious or suspicious content on the internet, via network solutions liken firewalls and network load balances. 

Disabling inbound communication from IPs known to be malicious, which have an association with other malicious online objects, is a higher way to keep network sources.

Additionally, antivirus software can also be another best suit to protect IP reputation. Latest antivirus software coming with next-gen firewalls-it’s a plus point in antivirus software with extra features such as anti-phishing emails, filtering incoming and outgoing emails, securing the connection, end-to-end encryption, and others. These all efforts are made to just secure your communication via email.

How to determine IP reputation score

To create an accurate IP reputation score, a number of elements must be taken into account. Here are some parameters to consider while determining IP reputation.

• IP category
• History of the IP 
• Age of IP address 
• Domain reputation Associated
• URL reputation Presence of downloadable files or code
• Previous association with malicious internet objects 
• Current association with malicious internet objects
• Popularity 
• Hosting location 
• Real-time performance 
• Website and/or network owner 
• Presence on any allow/block lists

Analyzing the above types of variables, such as overall web reputation (of which IP address reputation is a component); can offer a fairly precise estimate of the level of danger associated with a certain IP address.

Also read: What is Cybercrime? Tips to protect yourself against cybercrime attacks

IP Reputation Tools 

Most IP reputation tools fall into one of two categories: they either enable manual IP reputation lookups, or they enable you to block IPs with malicious or suspicious reputations.

IP reputation lookup

With the IP reputation lookup service, you can check IP reputation, ensure customers can come to your website, receive emails, see ads during their browsing experience, and more. If this is not what you wanted or seems inaccurate, some services will allow you to context their score or will even work with you to determine why or how the reputation damage occurred.

IP reputation intelligence

IP reputation is also best to secure your IP and its reputation. The strong IP intelligence service can provide nuance and context to help enterprises and technology providers can better protect customers and end-users from IP-related threats.

Antivirus software

Antivirus software can also be best to secure and promote IP reputation. Good IP reputation means secure communication or free from threats and malicious programs, and antivirus software secure your connection provides end-to-end encryption and prevent your communication from malicious program.

Tools to check IP reputation

There are various programs available to check IP reputation; you might find this useful ahead of a mass marketing campaign. Some software can also give guidance on ways to improve your sender score as you go forward. Here are a few to get you started:

• SenderScore 
• Google Postmaster Tools 
• Microsoft SNDS 
• TrustedSource 
• Cisco Senderbase

SenderScore

SenderScore is a measure of your reputation, calculated from 0 to 100. The higher your score, the better your reputation is. SenderScore is calculated on a rolling 30-day average and ranks your IP address against other IP addresses.

Google Postmaster Tools

Google offers the Postmaster Tools to senders allowing you to track data on your high volume sending into Gmail. They provide information including IP reputation, domain reputation, Gmail delivery errors, and more.

Microsoft SNDS

Microsoft also offers a service called Smart Network Data Service (SDNS). SNDS provides information on your transmitting IP's reputation, how many Microsoft spam traps you're delivering to, and your spam complaint rate, among other things.

TrustedSource

TrustedSource provides information on both your domain’s email and web reputation.

Cisco Senderbase

It provides real-time threat data on IP, domain, or networks to identify SPAM and malicious email sends.

Final Touch

Hey guys! This was the guide about “what is IP reputation.” An IP address reputation refers to secure communication between two. However, IP reputation includes more. I hope this guide would tell you everything about IP reputation and how can you check IP reputation scores. If you still have any query regarding this article, please let us know in the comment section. We would be glad to answer you!